Case Study
How a clearer portfolio helped Daniel Reed attract better-fit copywriting projects
Daniel Reed is a freelance copywriter whose old website buried his best work. We redesigned it around a filterable portfolio and clear service pages, so the right clients could find him and get in touch.
The challenge
Daniel's website was a long single page of logos and quotes. Prospects couldn't find examples from their own industry, his services were described in one paragraph, and the only way to get in touch was an email address in the footer.
What we did
Design
Designed a clean, type-led site that lets the writing take centre stage.
Built a consistent style for headlines, quotes and case studies.
A portfolio you can filter
Turned the work into short case studies with the brief, the copy and the result.
Added filters by industry and project type so prospects find relevant examples in seconds.
Clear services and calls to action
Wrote a page for each service with scope, timing and starting prices.
Added a short enquiry form to every case study and service page.
Results
Enquiries rose 50% in the first month after launch.
Visitors spent 70% longer on the site.
Most new clients mention a specific case study in their first message.
What the client said
“My old site made people work to see what I do. Now they find the right examples straight away, and the enquiries I get are from exactly the kind of clients I wanted.”
Daniel Reed, Copywriter
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Daniel Reed is a freelance copywriter whose old website buried his best work. We redesigned it around a filterable portfolio and clear service pages, so the right clients could find him and get in touch.
The challenge
Daniel's website was a long single page of logos and quotes. Prospects couldn't find examples from their own industry, his services were described in one paragraph, and the only way to get in touch was an email address in the footer.
What we did
Design
Designed a clean, type-led site that lets the writing take centre stage.
Built a consistent style for headlines, quotes and case studies.
A portfolio you can filter
Turned the work into short case studies with the brief, the copy and the result.
Added filters by industry and project type so prospects find relevant examples in seconds.
Clear services and calls to action
Wrote a page for each service with scope, timing and starting prices.
Added a short enquiry form to every case study and service page.
Results
Enquiries rose 50% in the first month after launch.
Visitors spent 70% longer on the site.
Most new clients mention a specific case study in their first message.
What the client said
“My old site made people work to see what I do. Now they find the right examples straight away, and the enquiries I get are from exactly the kind of clients I wanted.”
Daniel Reed, Copywriter
Join our newsletter list
Sign up to get the most recent blog articles in your email every week.
Other Projects
Other Case Studies
More projects, with the numbers behind them.
Other Projects
Other Case Studies
More projects, with the numbers behind them.
