Case Study
How a refreshed portfolio helped Stellar Shots show more of the stories behind its work
Stellar Shots is a boutique videography studio filming weddings, events and corporate work. Its films were excellent, but its website didn't explain them and enquiries had stalled. We rewrote the site around the story behind each film.
The challenge
Stellar Shots had years of beautiful work and a website that said almost nothing about it. Each film sat on the page with a one-line caption, the services page was a price list, and visitors left without getting in touch. The studio wanted a site that sold its storytelling as well as its films did.
What we did
Finding the brand voice
Ran a half-day workshop with the founders to agree who they film for and what makes their work different.
Wrote a short voice guide so future captions and posts sound the same.
Telling the story behind each film
Rewrote every portfolio entry around the couple, event or brand behind it, not the camera kit.
Grouped the work into weddings, events and corporate films so visitors find relevant examples quickly.
Services that answer questions
Turned the price list into three service pages covering what is included, how long it takes and what it costs.
Added the questions couples ask most often, with straight answers.
Results
Website traffic rose 40% in the first month after launch.
Enquiries were up 70% over the following three months.
Visitors spent twice as long on portfolio pages, and the bounce rate fell by a third.
What the client said
“Agel found the words for what we do. People now arrive knowing our style and asking about the films they have just watched, which makes every first call easier.”
Liam Carter, Founder, Stellar Shots Videography
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Stellar Shots is a boutique videography studio filming weddings, events and corporate work. Its films were excellent, but its website didn't explain them and enquiries had stalled. We rewrote the site around the story behind each film.
The challenge
Stellar Shots had years of beautiful work and a website that said almost nothing about it. Each film sat on the page with a one-line caption, the services page was a price list, and visitors left without getting in touch. The studio wanted a site that sold its storytelling as well as its films did.
What we did
Finding the brand voice
Ran a half-day workshop with the founders to agree who they film for and what makes their work different.
Wrote a short voice guide so future captions and posts sound the same.
Telling the story behind each film
Rewrote every portfolio entry around the couple, event or brand behind it, not the camera kit.
Grouped the work into weddings, events and corporate films so visitors find relevant examples quickly.
Services that answer questions
Turned the price list into three service pages covering what is included, how long it takes and what it costs.
Added the questions couples ask most often, with straight answers.
Results
Website traffic rose 40% in the first month after launch.
Enquiries were up 70% over the following three months.
Visitors spent twice as long on portfolio pages, and the bounce rate fell by a third.
What the client said
“Agel found the words for what we do. People now arrive knowing our style and asking about the films they have just watched, which makes every first call easier.”
Liam Carter, Founder, Stellar Shots Videography
Join our newsletter list
Sign up to get the most recent blog articles in your email every week.
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